Something wasn't right
The day I knew something wasn't right, I was struggling with mood swings, with anxiety, with not feeling like Anna anymore. Brain fog, forgetfulness, a feeling I couldn't name. I'd always been the capable one, and suddenly I was forgetting words mid-sentence and dreading things I used to enjoy.
That feeling is what finally took me to my GP. If you're reading this, I suspect you know it.
"It's just your age"
The appointment didn't go well. I was told it was down to my age, that all women go through this. I just felt dismissed. There was no help offered, no options, nothing to take away except the sense that I should get on with it quietly.
HRT is right for many women, and if it's right for you, your GP is exactly the person to talk to. For me, it wasn't the route I wanted. I wanted to try the natural route first, and I wanted to actually understand what I was putting in my body.
Ten pouches on the kitchen counter
So I did my own research. I read everything I could find about the vitamins and minerals that mattered for this stage of life, and I bought countless boxes and pouches to try. What helped, I kept. What didn't, I stopped.
It worked, mostly. But every morning I stood at the kitchen counter working through ten, sometimes twelve different pouches and bottles. It was expensive, it was a faff, and it took over an entire shelf. I remember thinking: why does no one just put the right things in one capsule, at honest doses, and print them all on the label?
Sixteen ingredients, one capsule
So I contacted a formulation expert, and we set about getting the sixteen ingredients I wanted into one capsule, at the amounts I actually wanted, not a sprinkle for the label. It took time to get right. I tested it on myself before anyone else took it.
The rules we set have never changed: every dose printed on the label, no proprietary blends, made properly here in the UK, and nothing we can't stand behind. The formula you can buy today is the one I built for myself.
The honest one, in a category that isn't
Since then I've learned how this category treats women like us: blends that hide their doses, subscriptions you can't escape, promises no supplement can keep. I decided Bloomelle would be the opposite of all of it, for women in perimenopause and menopause alike.
That's why the doses are on the label. It's why you can cancel in two clicks or just email me. And it's why we'll never tell you Bloomelle does something it can't. It's a steady daily foundation, not a replacement for your GP, and I'm at peace with the honesty of that.